Job Description

Job Title: Email Marketing Strategy Lead

Location: Irving, TX (Hybrid)

Duration: 12+ Months (Possibility of Extension/Conversion)

Job Description:

• As the Engagement Marketing Lead, you will be responsible for the email marketing strategy and implementation for engagement marketing campaigns.
• In this role, you will be focused on setting up the email marketing strategy, cadence, personalization, creative development and delivery.
• You will partner with the Customer Management strategy lead and other team members including a variety of cross-functional stakeholders and business areas including the email channel team, Sales Force Marketing Cloud build team, digital product and operations teams to ensure flawless end-to-end execution and a successful launch.

Core Responsibilities:

• Serving as the engagement marketing strategist driving best-in-class customer experiences and a successful launch, the following responsibilities are key to the role:
• Leading the development of engagement marketing emails with internal stakeholders
• Partnering with internal execution and channel teams on the implementation of the email marketing plan, including setting personalization and test strategies with the email channel management prior to launch
• Overseeing email creative development to ensure initiatives are on-strategy, on time and in budget
• Tracking email campaign execution progress with the Execution Lead to ensure records are captured within Client’s marketing workflow tool to maintain Client’s high controls standard

• Working across multi-functional teams, such as:
• Product and Marketing Strategy team
• Email Channel team and Operations
• Agencies for creative development and execution
• Marketing Information Management and channel teams to influence and coordinate targeting

Qualifications:

• Proven track record in email marketing with 5-10 years of experience required
• Experience with Sales Force Marketing Cloud
• Experience with Email Results Reporting and Analysis
• Bachelor’s degree required
• Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization
• High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Creativity and innovation with a focus on constant improvement
• Excellent written and oral communication skills
• Highly proficient with Excel and PowerPoint presentation
• Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus

EEO:

“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”

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